The Idea
The average person would send more than 1000 emails in a year. Included in every email program is the ability to set an email signature that will automatically be added to the bottom of every email you send.
The Goal
If 100,000 people were to change their signature, over the course of a single year over 100 million emails would have been sent explaining the MDGs. Unlike normal signature campaigns that seek to the gain attention of centralised officials, this campaign is also an effort to promote and make the MDGs accessible to all.
The Reason
The MDGs represents the most significant and coordinated effort to create the greatest possible improvement to human condition. The goals cover the areas of poverty, education, gender equality, child mortality, maternal health, HIV/AIDS, environmental sustainability, and global partnerships.
The Project
mdgpledge.org is a project to enable practical action by Young Professionals (18-40) around the United Nation's Millenium Development Goals (MDGs).
The MDG Email Signature campaign represents the first campaign by mdgpledge.org focused on the promotion of the MDGs. One of the key bottlenecks to achieving the MDGs is awareness, particularly in the developed world. The more people know about the MDGs and why they exist, the easier to rally support and legitimise action by government and corporations behind them.
What next?
The email campaign is only stage one of plans for mdgpledge.org, it's focus is just on the promotion of the MDGs.
Stage two is about action and accountability, we are currently working behind the scenes to develop mdgpledge.org into a web site that will enable individual pledges of action you will take to help achieve the MDGs. To help you out we are going to bring together a list of actions that anybody can do, so that you won't get stuck thinking how you can help make a difference.
If you have any questions regarding mdgpledge.org, please email us at mdgpledge@iypf.org.